Jefferson City, Missouri, June 27, 2019 — Black River Medical Center has received statewide recognition for the “Intention Into Action: Ending an Epidemic” campaign, that the hospital/system produced this year to educate and inform community and area residents (or staff) about the effect of the opioid epidemic in Butler County, and available recovery programs.

The Show-Me Excellence Awards, presented annually by the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM), recognize high achievement and superb quality in advertising, marketing and public relations projects produced by hospitals and health care systems throughout the state.

The awards competition was established by MAHPRM in 1981 and is the only Missouri competition dedicated to hospital and health care public relations and communications efforts. With 22 categories, the competition included projects in media relations, advertising, publications, writing, photography, marketing and public relations.

The awards were presented at the MAHPRM Summer Forum in June. A statewide panel of public relations and marketing professionals judged the 147 entries in this year’s competition.

The “Intention Into Action” campaign won 1st place for “Best PR/Marketing Project for a Small/Rural Hospital,” and was also recognized as the “Best of Show.” The award winning campaign consisted of multiple videos featuring members of the Butler County community, billboards sharing the shocking statistics of drug abuse, print advertising, and a comprehensive website including myriad recovery programs in the area.

With the help and partnership of the Saint Francis Healthcare System, staff members of Black River Medical Center, John 3:16 Ministries, multiple Butler County officials, and production from Smart Marketing, the “Intention Into Action” campaign doubled website traffic during the duration of the campaign, and generated over 77,000 video views and nearly 400,000 social media impressions.

While the reach and recognition is something to be celebrated, Black River Medical Center is happy to have played a part in bringing the dangers of the opioid epidemic into discussion in our community, as well as providing hope and ways to recovery for those battling with addiction.

To see more of the “Intention Into Action” campaign, our partners, and a list of recovery programs in our area, please visit